How can a foreign brand launch in Korea?
Most foreign brands entering Korea need three things: a local partner for distribution (import, certification and sales channels), a creator-led launch on Instagram Reels and short-form video, and a group-buy or online channel where creator audiences can buy. CREATUS works with overseas brands as a Korean distribution and marketing partner, launching products through its creator network.
Why creators first
In Korea, new products are often discovered through creator content and group-buys before paid ads. Seeding products with creators before launch shows which messages and creators work, and the best-performing creators then lead the sales push.
What to ask a Korean partner
Their creator network size and categories, a 90-day launch plan, sales channels, who handles import, customs and certification (cosmetics and food have separate procedures), exclusivity terms and sales targets.
How CREATUS works
1) Product and market-fit review 2) Distribution terms 3) Pre-launch creator seeding 4) Scale through group-buys, short-form content and online channels.
Contact
biz@creatus.kr (English OK).
Contact: biz@creatus.kr · CREATUS (주식회사 크리투스) · 19 Dosan-daero 37-gil, Gangnam-gu, Seoul